Social media is always changing, and as we enter 2024, it’s important to know what’s coming next. Let’s take a look at the social media trends that will shape social media in the upcoming year.
1. Social Commerce Expansion
Have you ever found yourself buying something after seeing it on TikTok or another social platform? It’s not just a passing trend—it’s called social commerce, and it’s becoming a big deal.
Platforms like TikTok are really pushing this idea forward. They even launched TikTok Shop in the US back in late 2023, and they’re working to make it even easier for people to shop right in the app.
Jeff MacDonald, a Social Strategy Director at Mekanism, thinks this trend is worth paying attention to. He believes that live streaming and interactive shopping experiences will keep growing, making social commerce a lasting trend. He says, “Live shopping events, where you can buy things while being entertained, are a fun way for brands to connect with customers. This year will show us if people in North America will get into live commerce like other audiences have.”
What does this mean for brands? If you haven’t tried selling on social media yet, now’s the time to give it a shot. There’s a big audience out there ready to buy, so why not give them another way to shop? Check out options like setting up shop on TikTok, Facebook, or Instagram to see if it fits your brand.
2. Embracing Authenticity: Another Social Media Trends to watch in 2024
Creating authentic content is essential for brands to thrive on social media platforms. According to The Sprout Social Index™, consumers crave genuine, non-promotional content from brands. In today’s social media landscape, where creator culture is booming, brands that highlight authentic voices, whether from creators or employees, stand out from the crowd.
This trend towards authenticity isn’t fading away—it’s becoming the new norm in social media. Flywire Social Media Manager, Sam Mackowitz, emphasizes that the demand for authenticity is only growing, especially with the rise of AI-driven content. Mackowitz believes that while AI has its benefits, people still value genuine connections on social media. For brands, this means focusing on creating authentic content that resonates with their audience.
At Flywire, showcasing their employees has been a winning strategy. Mackowitz notes that content featuring their team members performs exceptionally well. This highlights the importance of humanizing brands and showcasing the people behind the scenes. In 2024, authenticity will continue to be a driving force in social media marketing.
To capitalize on this trend, brands can explore playful content ideas and involve employees in video content. From behind-the-scenes glimpses to “meet the team” series, there are numerous creative ways to infuse authenticity into your social media strategy.
Implementing an employee advocacy strategy can further amplify your brand’s authenticity. Platforms like Employee Advocacy by Sprout Social streamline the process, making it easier for employees to discover and share curated content that reflects the brand’s values and personality.
In summary, authenticity is paramount in today’s social media landscape and will remain a key trend in 2024. Brands that prioritize genuine connections and humanized content will stand out and resonate with their audience in the ever-evolving world of social media.
3. Rise of Virtual Reality (VR) Social Spaces:
Virtual reality isn’t just for games anymore. In 2024, we’ll see more VR social spaces where you can hang out with friends in cool virtual environments. Platforms like Meta’s Horizon Worlds and VRChat are leading the charge, offering new ways to connect with others in immersive worlds.
4. NFTs and Digital Collectibles on Social Media:
You’ve probably heard about NFTs, those digital collectibles that are all the rage. Well, in 2024, they’ll become a big part of social media. You’ll be able to buy, sell, and show off unique digital stuff like art and limited-edition profile pictures. It’s a whole new way to express yourself online.
5. Augmented Reality (AR) Experiences for Enhanced Engagement:
Augmented reality is another cool tech trend. In 2024, you can expect to see more AR features on social media. Think interactive filters and cool overlays that you can use to make your photos and videos even more fun. Brands and creators will use AR to make their content more interesting and engaging.
6. Audio-First Platforms and the Resurgence of Podcasting:
Audio is making a big comeback. In 2024, you’ll see more platforms focusing on audio content, like Clubhouse and Twitter Spaces. Podcasting will also become even more popular, with lots of people starting their own shows. It’s a great way to share stories and connect with others.
7. Sustainability and Social Responsibility Initiatives:
People care more than ever about the environment and social issues. In 2024, social media platforms will start taking these things seriously. They’ll do things like using eco-friendly technology and being more transparent about how they moderate content. It’s all about making the internet a better place.
Here is what Forbes has to say about social Media Trends in 2024
Conclusion:
The year 2024 is going to be an exciting time for social media. With new technologies and a focus on making a positive impact, there’s a lot to look forward to. By staying informed and embracing these trends, we can all make the most of what social media has to offer.
What trend are you most excited about for 2024? Share your thoughts in the comments below and don’t forget to subscribe for more updates on the latest social media trends. Together, let’s make the internet a cooler and friendlier place!
Puja works as a tech journalist at Tech Simplifyed, focusing on reporting cybersecurity and Gadgets. Her passion lies in Android and Apple devices. An ambivert at heart, she copes with existential challenges through her love for eating, writing, and scrolling through reels. Additionally, Puja boasts considerable experience as a seasoned UX professional.